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Here’s a great post over at SEOEgghead that collates a list of 21 Great SEO Tips From Google’s Matt Cutts, Google’s official Search Engine Optimisation blogger.

It’s clear from the list that Matt has shared a lot of valuable information with the SEO community in the time he’s been active in this role, both in the blogosphere and at SEO events. The tips cover a lot of ground, providing links to numerous of his posts about SEO best practice do’s and don’ts, from issues like user-friendly URLS, the use of Flash in sites, buying links (and using “link condoms” ), to the importance of using unique title tags and meta descriptions for each page.

Here’s a couple of examples, the first on buying/selling links:

15. http://www.mattcutts.com/blog/text-link-follow-up/
Google’s is against selling/buying links, and Matt indicates they are good at spotting them - both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.

and this one on the importance of URL canonicalization:

18. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages - www.example.com vs. example.com vs. www.example.com/index.html.  Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and eliminates the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.

These tips and others from Matt’s site are probably as authorative as you can find on how to optimise your site to achieve the best possible search results rankings in Google.