Website design Brisbane Australia, web site design Brisbane, blog design Brisbane, Australia, web copywriting Brisbane, web site hosting Brisbane by Flip Interactive

Do you or your organisation make use of the Google Alerts service?

What is a Google Alert? Well essentially it’s just an automated and scheduled Google search of Google News and/or the Google web site index, the results of which get sent periodically to your email address. You get to choose a frequency of daily, weekly or ‘as it happens’ for each alert you set up.

Many individuals have a Google Alert set for their own name, enabling them to find out who has been slandering / praising them online this week, and sometimes why. Also often watched for are the names of loved ones, family, friends, and favourite footy team. Google Alerts is probably perfect for celebrity stalkers too.

Businesses use it to monitor what’s being said online about them, their competitors, supply chain partners, channel partners, their market segments, and so on. It’s a very useful market intelligence tool if you want to use it that way. The possible applications are many and varied, it’s free, easy to use, and here’s but an example. Read the rest of this entry »

One of the great things about being a designer in the age of the World Wide Web is that you need never be stuck for inspiration.

And often the best sources of inspiration can be found in work outside your own design field. Modern Design Blog looks like it might be a future favourite around here.

Care to share your favourite places or things that help you bust through bouts of ‘designer’s-block’?

How’s this for PR money just can’t buy.

On its blog GPS equipment maker Garmin has this testimonial from a happy customer singing the praises of one of their GPS units products.

The customer is obviously happy, the product is clearly great, and there’s a great story to tell.

Mainstream coverage of business blogging here in Australia has been patchy at best. So it was nice to see Chris Jenkins’ recent piece Blogging the Brand in the Australian IT section of The Australian newspaper.

The article profiles Telstra’s other grand blogging experiment Now We Are Talking. Given it still has a way to go in rebuilding its corporate image, the telco seems to be betting that blogs will help it ratchet up the PR machine just that little further.

More broadly, Jenkins quotes Microsoft’s Frank Arrigo on his outlook for Aussie business blogging, particularly at the big(ger) end of town:

It’s likely that corporate blogging won’t begin to pick up momentum with Australian businesses until the middle of next year.

As more organisations understand that this is a great way of talking to customers and hearing back from customers, they will start to embrace it.

Who we are

Flip is a small, talented website design team based in Brisbane Australia.

What we do

Our focus is on website design, blog design, web content writing services and web site hosting for small to medium sized businesses.

What our clients say about us

Here are just a couple of examples of the great feedback we receive, demonstrating our focus on becoming a valued and trusted online partner to our clients through excellence in service and advice.

Rob Phelan of Flip Interactive has not only efficiently supplied me
with the core technical, marketing and design expertise I have needed
since 2002, during that time he has been a trusted adviser and
sounding board.

A true professional, Rob Phelan puts his client’s
interests first by not holding back on, but instead sharing his
empowering knowledge.

Robert Garvey, Solicitor

Role: Flip Interactive contracted as Principal Project Manager (Client Service Delivery Strategy), Queensland Department of Transport

It has been very challenging at times but we have always worked as a team, everyone contributed unselfishly and I am proud and thankful to have had you as a member. I wish to extend my sincere appreciation for your effort, enthusiasm and contribution. We have achieved a lot under difficult circumstances.
Debra Graham
Director (Client Service Delivery Strategy)
Queensland Transport

More testimonials available here.

How can we help your organization?

Custom web site design » » Web site redesign

We partner with our clients to co-create professional, clean and stylish web site designs that engage target audiences and deliver a high grade user experience.

Collectively we’ve built and consulted on web sites and online services for many types of organizations, from government departments, international, national and state corporations, professional firms, a retail chain, through to one-person, home-based consultancy businesses and everything in between.

Find out about our web design services and why Flip Interactive is the right choice of partner to work with you on your next web site design, redesign or upgrade project here.

Weblog (blog) design

It’s an exciting time to be working in the web industry right now. Why? Well, weblogs or blogs are a big part of the answer to that question.

Smart businesses are now able to transform their web sites into far more interactive, dynamic and powerful platforms than possible with the “static” web. When properly implemented, a weblog can provide an informal communications channel that really drives your marketing strategy and maximizes return on investment from your web site.

Why not use all the tools available to get and keep the attention of your prospective customers?. Weblogs are powerful enablers of communication and interaction. Use weblogs to your advantage.

Find out how Flip can tailor a smart blog design and content strategy just right for your organisation.

Read more about our blog design services here.

Professional web copywriting » » Blog writing (blogging) services

Need help with your web site copywriting? An engaging, articulate voice for your corporate blog?

Writing for online viewing is different. People read and consume in a different way online. As users we all expect to be able to find and then extract from a site what we want as quickly and simply as possible. It’s crucial that your web site’s copy and content makes this fundamental task easy.

Flip Interactive can help you create smart content strategies and snappy, warm and engaging copy and content voiced just right for your organization. Your readers expect it.

Learn more about our web and offline copywriting services here.

Weblog and Business Log Design

There is great potential for the use of weblogs in all types of businesses and organizations, including yours.

A great weblog design and smart content combine to offer you many benefits, including:

• improving your communications
• improving your public image
• boosting your credibility in the market
• attracting more customers
• providing better customer service
• managing your web site more cost-effectively
• capturing valuable client feedback to help improve your marketing efforts
• extending the value of and ROI from your web site

A weblog gives you the power to regularly self-publish fresh, timely and relevant content to your web site, written in an informal, personable style, at a time of your choosing. As easily as writing an email. No web developers to hire, no delays in publishing.

Viewers return to sites that are trusted, credible providers of information. A weblog is a cost-effective yet powerful way of building trust and dialogue using your web site as a dynamic communications channel.

With a blog, your communications are always timely and on message. It’s also a great way to generate invaluable feedback on your how you’re doing on the customer and public relations fronts.

That’s where we come in. Flip can design and install a customized, self-managed blogging system for your organization, and give you the training you need to launch into publishing with confidence.

And we bring our web design and coding expertise and flair to all blog design projects we undertake to lend some visual elegance and ease of use.

Start publishing with a new weblog or weblog design

Get in touch with us today to get started on your own weblog. We’ll guide you through all the steps, and show you the ropes so you’re up and running quickly and easily.

Contact us here.

About blogs

Heard some of the talk about blogs, but need to know some more before you make up your mind?

Here’s a selection of links to off-site resources that describe weblogs and how they are being used by smart organizations of all types and sizes as the killer communications tool.

Of course our own blog is also a good resource for keeping an eye on what’s happening in the online industry.

Check out:

• Wikipedia article on blogs
• Does Your Company Belong in the Blogosphere? from the Harvard Business School’s newsletter Working Knowledge
• Blogs & Wikis: Technologies for Enterprise Applications? The Gilbane Report
• Blogs for Small and Medium Business Fast Company Magazine