Quality content: favoured link food of the search engines
Every day countless webmaster forums and newsgroups are abuzz with the latest theories, received wisdom and rantings on how to achieve search engine results nirvana for your web site.
For many the game is all about gaining inbound links from authority web sites. For others the focus is on-page factors such as page title, meta tags and keyword density and placement. Many swear by trust factors, or domain and site age. Topic stability over time and other longevity factors. And so it goes.
The truth of course is there’s no one silver bullet or Secret. Yes these factors are all important elements in the collective mix, but unless you have very deep pockets it’s virtually impossible to focus on more than a couple of elements of search engine optimisation at a time.
The trick is to focus on the one which gives you most overall leverage and return for your limited resources. Read the rest of this entry »
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