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Here’s an article I wrote for the print version of a local newspaper The Westerner, intended as a primer for those just starting out in the confusing world of online marketing.

MARKETING YOUR BUSINESS ONLINE

How successful are your online marketing efforts lately? Are you getting a good return on investment from your web site?

To maximise your results you need a sound strategy based on three key elements. First, make sure you have a great product or service to market. If you don’t think highly of what you’re selling you probably need more than a marketing strategy at this stage anyhow. Read the rest of this entry »